0design / Library
Copenhagen2022UI Style

Organic Minimal

Calm commerce.

Earthy palettes, editorial typography, and soft gradients. Organic minimalism signals wellness and sustainability.

Interactive Playground

Live components rendered with Organic Minimal tokens.

Live Preview

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Badges & Tags

NewFeaturedBetaPro

Type Scale

Display XL
H1 / 800 / 100%
Heading L
H2 / 600 / 80%

Typography

Primary / Headings

Aa

Secondary / Body

Aa

“The typography in Organic Minimal relies on editorial elegance.”

Use high contrast for headings. Maintain strict hierarchy and translate the font stack into design tokens so brands can extend the style without guesswork.

Color System

Background
Surface
Accent
Text

Usage Guidelines

When to Use Organic Minimal

Organic Minimal excels when you need earthy palettes, editorial typography, and soft gradients. organic minimalism signals wellness and sustainability.. This style works best when you want to calm commerce..

Best Practices

  • •Maintain consistent spacing using the gap-8 grid system.
  • •Use font-serif font-semibold tracking-tight for headings and font-sans text-[#534437] for body text.
  • •Apply rounded-[32px] for rounded corners and shadow-[0_25px_60px_rgba(47,42,31,0.08)] for depth.

Style Playbook

Organic minimalism (a.k.a. “soft natural”) mixes earthy palettes, rounded typography, and illustrated foliage to signal wellness and sustainability.

History

  • •Blur between Scandinavian minimalism and eco-conscious packaging trends.
  • •Extremely popular among DTC wellness, CPG, and hospitality brands.

Layout Principles

  • •Use asymmetric grids with flowing dividers and blob shapes.
  • •Prioritize white space; let imagery breathe with soft drop shadows.

Color Guidelines

Earthy base

Terracotta, sage, oat, and charcoal neutrals.

Accent strategy

Use botanical greens or amber highlights for CTAs.

Typography

Display

Editorial serifs with high contrast or rounded sans-serif to emphasize warmth.

Body

Lowercase-first copywriting with relaxed line height to reinforce calm tone.

Best For

  • Wellness startups
  • Food + beverage
  • Hospitality landing pages

Watch Outs

  • ⚠️Too much desaturation can lower contrast below accessibility requirements.
  • ⚠️Stock photography may feel generic—invest in custom art direction.

Notable Brands

AesopMagic Spoon campaignsCalm itineraries

Execution Tips

  • →Introduce micro-textures (paper fiber, grain) via CSS backgrounds for depth.
  • →Pair with scroll-triggered storytelling to mirror editorial magazines.

AI Palette Generator

Describe a mood, scene, or style (e.g., "Cyberpunk Tokyo Rain" or "Scandinavian Morning"), and let our AI craft the perfect color system.